Third
Party Logistics
TRADITIONALLY, organisations would
manage both their core and non-core business processes on their
own.
With the increasingly competitive
business operating environment, many organisations now need to
streamline and re-evaluate their systems and processes to be more
efficient and cost-effective.
One trend that has emerged is the
outsourcing of non-core business activities – namely the
outsourcing of functions such as logistics, information technology
(IT) and financial-related services.
Many organisations in a variety
of industries are realising that there are numerous benefits in
outsourcing their logistics needs. Total global logistics costs
run in excess of US$2 trillion (RM7.6tril). Of this, the value
of third-party logistics is valued at US$100bil (McKinsey Quarterly,
2003). This shows that in attempts to be cost effective today’s
organisations are increasingly allowing expert third-party logistics
providers to manage their entire supply chains.
According to Investopedia, the term
“outsourcing” refers to the practice of organisations
to reduce costs by transferring portions of work to outside suppliers,
rather than completing them internally. Logistics concerns the
detailed planning of movement of products, from source to warehouses,
retailers, etc.
The concept of outsourcing stems
from its comparative advantage. Many see outsourcing of logistics
services as a means of cutting costs but, really, it is more than
that. It is a strategic tool that gives the manufacturer an edge
over its competitors.
Outsourcing of logistics began in
the United States and Europe, where it is now prevalent, with
many organisations turning to dedicated third-party logistics
providers that offer better costs control and more efficient customer
response, alongside shorter delivery times, to match the required
product cycle. They are able to develop customer-specific logistics
solutions that meet the requirements of individual customers.
In the US today, approximately 400
of the 500 largest manufacturers (or 80%) use third-party logistics.
This represents tremendous growth in the outsourcing of logistics
services from, say, a decade ago when fewer than 185 of the largest
manufacturers engaged third-party logistics providers.
In Asia, the outsourcing of logistics
is still in its infancy, but the trend is definitely beginning
to take shape. In the forefront of this new wave are multinational
companies (MNCs), with larger local manufacturers close on their
heels. Particularly in Malaysia, many organisations have begun
to utilise third-party experts to manage their storage, processing
and distribution activities.
What is interesting about logistics
outsourcing in Asia is the growth of a niche sector, namely that
of the provision of temperature-controlled logistics services.
This caters mainly to products such as perishables that require
relatively low and stable temperature throughout the supply chain
– from the point of source to the end customer. By maintaining
“no break in the cold chain”, product freshness is
assured and product life extended.
Why
outsource third party logistics?
As companies begin to re-engineer
and redefine their business processes, they realise that their
logistics deserve closer attention. The “simple” management
of incoming and outgoing goods accounts for about 10% of the total
cost of a particular product. More often that not, the level of
throughput (bulk of products moving from the warehouse to the
destination) of an individual manufacturer is not sufficiently
high to achieve economies of scale, and thus affects product margins.
Manufacturing companies that outsource
their logistics services generally manage to reduce their operational
costs by between 20% and 30%. The third-party logistics provider
manages the storage, distribution and inventory level, sometimes
integrating the procurement, processing, warehousing, marketing
and distribution with finance.
Engaging a third-party logistics
provider also stems from the decision to acquire expertise, talent
or resources not otherwise available in the organisation to manage
its logistical needs. Having a centralised base in the outsourced
logistics services, an organisation can allocate all of its resources
to core business activities.
With continuous improvement of technology,
systems and processes, third-party logistics providers are better
able to constantly evaluate and implement best practices in its
field. As it is their core business, logistics players can concentrate
their resources on developing value-added services such as bulk-breaking,
packaging or labelling. All of these are likely to incur additional
costs to an organisation if done internally.
Most manufacturers cannot justify
the investment costs in setting up a warehouse or the operational
costs involved in the distribution process. Such high capital
expenditure is a burden for most organisations. In the temperature-controlled
logistics arena, there is the added infrastructure cost of specially
designed warehouses, specialty equipment and refrigerated trucks.
Having an outsourced logistics partner, an organisation is able
not only to cut its costs but also manage its resources more efficiently
as, for example, the pre-determined fee for logistics services
allows better forecasting and planning.
With the growth in demand for their
services, third-party logistics providers are keeping abreast
with IT developments to capitalise on the e-business solutions
available. Given the complexity of transportation and warehousing,
the Internet offers itself as a suitable platform on which communication
among the parties involved can be better managed.
In efforts to satisfy customers’
needs and manage costs, the outsourcing of logistics services
should be part of an organisation’s overall business strategy
and looked at from a macro perspective as a means to achieve an
edge over competitors. This would ensure the creation of business
and customer value in the longer term.
At the same time, as third-party
logistics providers reach deeper into their customers’ core
business, their role will evolve from that of a support service
to that of a strategic partner. And all of this is with one objective
in mind – to work towards a seamless, cost-effective method
for the movement of goods